Sponsored / Partner Content: Editorial Guidelines
These guidelines outline the standards and requirements for all sponsored content published on Wander Somewhere and Wander Scotland. They are designed to ensure that collaborations align with our brand values, maintain editorial integrity, deliver genuine value to our audience, and comply with relevant advertising and disclosure regulations.
You can find our fees and rates here, or contact us if you have any questions.
Previous Clients
Editorial Guidelines & Policies
1. Brand Positioning
Wander Somewhere and Wander Scotland (“we, our, us”) are trusted travel resources specialising in high-quality, authentic experiences. Wander Somewhere covers global travel content, and Wander Scotland covers Scotland-specific content.
Our audience consists primarily of discerning travellers who value:
Boutique, curated travel recommendations.
Genuine local insight and storytelling.
Practical, well-researched advice.
All sponsored content must:
Reflect our warm, engaging, and professional voice.
Provide tangible value to the reader.
Align with our ethos of slow, immersive, and responsible travel.
NOT be AI-generated.
Sponsored posts appear in our news and advice column, The Lowdown (global content) or The Lowdown Scotland (Scotland-specific content) or both (unless otherwise agreed).
2. Editorial Standards
Tone: Warm, informative, professional - no sensationalist language, clickbait, or profanity.
Accuracy: All information must be fact-checked and up to date at the time of submission.
SEO: Best SEO practices should be applied, but keyword stuffing is not acceptable.
Style: Submissions may be lightly edited to ensure alignment with our style and readability standards.
3. Content Scope
We only accept sponsored content that falls within the travel sphere, including but not limited to:
Destinations.
Experiences and activities.
Eateries and local food.
Accommodation and transport.
We do not accept topics that are unrelated to travel or do not align with our audience’s interests.
4. Disclosure & Ethics
All sponsored content will be clearly marked as “sponsored” or “in partnership with” in line with ASA and FTC disclosure requirements.
All claims must be accurate and, where applicable, supported by reputable sources.
Any conflicts of interest must be disclosed to Wander Somewhere/Wander Scotland prior to submission.
5. Link Policy
Sponsored links are permitted on a case-by-case basis and will be designated as follow or no-follow at our discretion.
Each sponsored post must include:
One link to your chosen brand URL.
One internal link to a relevant Wander Somewhere or Wander Scotland article (we will add this).
One external link to an authoritative, relevant source.
Links must be contextually relevant and must not redirect to unrelated, low-quality, or blacklisted domains.
6. Exclusivity & Originality
All sponsored content must be exclusive to us and must not appear in the same or substantially similar form on any other website.
Plagiarism or duplicate content will result in immediate rejection or deletion.
All submissions must be written by the advertiser or a named subject-matter expert. AI-generated or AI-assisted content is not accepted. Where AI authorship is suspected or subsequently identified, the content will be removed without refund.
7. Formatting & Submission Requirements
Length: No strict word count, but content must be substantial and helpful. Thin or purely promotional copy will be rejected.
Structure: Well-organised with clear headings and logical flow.
Links: Embedded naturally within the body text, not in a “link dump” at the end.
Imagery:
Images must be supplied in compressed, web-ready format and clearly named.
Advertiser must hold rights or provide explicit permission for use.
8. Collaboration Process
The idea is submitted for initial review and is subject to approval.
Content is submitted for initial review.
We may suggest edits to ensure the piece meets our editorial standards; we will clearly communicate this to you in advance.
Once accepted, the post is published and shared with the advertiser for review.
Advertisers must respond with approval or required changes within 48 hours.
If no response is received, the post may be temporarily unpublished until approval is confirmed.
Approved posts are submitted to Google indexing immediately. However, we cannot control how quickly Google (or any other search facility/engine) indexes posts.
Payment is due within 48 hours of the post being made live, unless otherwise agreed in advance.
9. Amendments Post-Publication
Any changes requested after final approval will incur a £25 amendment fee.
We reserve the right to refuse amendments that conflict with our brand standards or legal obligations.
10. Non-Negotiables
We do not accept or promote content that relates to:
Gambling or betting services.
Adult content (including nudity or pornography).
Political campaigns or politically sensitive issues.
Sensationalist, misleading, or unsafe products/services.
Content that does not meet our originality, expertise, or authorship standards.
11. Payment Terms
Sponsored posts are published immediately upon approval.
Invoices must be settled in full within 3 business days of issue, unless previously agreed. Where payment is not received within this timeframe, the sponsored post will be unpublished until payment is confirmed.
Payment options:
Payment link (issued by us)
Invoice / BACs (payable via the details provided)
PayPal (the advertiser is responsible for all associated transaction fees)
12. AI-Generated Content Policy
We do not accept content that is written, generated, or substantially assisted by artificial intelligence tools such as ChatGPT.
All sponsored submissions must be:
Written by the brand, client, or a named human contributor.
Based on first-hand experience, subject-matter expertise, or direct operational knowledge.
Original and created specifically for us.
This policy exists to protect content quality, accuracy, and trust with our readers. Content that appears to be AI-generated, heavily templated, or lacking demonstrable first-hand insight will be rejected.
We reserve the right to request clarification on authorship where necessary.
13. Additional Notes
Wander Somewhere and Wander Scotland displays third-party advertising across the site. These may appear alongside sponsored posts.
All sponsored collaborations are accepted at our discretion and subject to these guidelines.