Join Wander Scotland
Join a growing network of Scottish tourism and hospitality businesses - helping more travellers discover the very best of local, independent Scotland.
Annual Membership
£75
Do you have a unique, boutique or authentic stay, eatery, shop, activity or experience in Scotland?
Our loyal readers are actively searching for memorable places to stay, eat, drink and explore - from boutique cabins and coastal cottages to destination dining, whisky bars, coffee shops, local shops, guided tours and unforgettable local experiences.
Our aim is to connect travellers directly with the independent Scottish businesses and experiences we genuinely love and recommend.
By joining, you’ll gain access to knowledge, networks and opportunities designed to help you grow your business, while being part of a movement championing the very best of local, independent Scottish brands.
Member Benefits
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Growth & Visibility
Dedicated profile - A dedicated profile featuring your business name, direct website link, description, and images, giving visitors an easy way to discover and book.
Your business on the map - Be featured in our online directory and interactive map, helping travellers find your business while planning their trip.
Feature in our itineraries - Be featured in our bespoke itineraries, destination guides and downloadable PDFs where you’re a natural fit, putting your business in front of travellers planning their trip.
Newsletter feature - An inclusion in our new member newsletter.
Social media feature - One launch story on Instagram and Facebook new members feature.
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Connections & Community
Business meet-ups - Connect with fellow members through regional meet-ups, designed to encourage knowledge-sharing, collaboration, and new connections.
Monthly newsletter - Keep up to date with industry news, member stories, events, and opportunities.
Community group - A friendly, supportive space on FB for independent Scottish tourism and hospitality businesses to connect with each other, ask questions, and swap recommendations and opportunities.
*Please note: We’re still building out some of these benefits, with more opportunities and community initiatives being introduced over the coming months, and the full programme planned for mid-2027, all going well.
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Expert knowledge & training
Grow your business - Access practical resources, training and expert advice to help you strengthen your business and reach more travellers, from improving your website for search to making the most of your online presence.
Trusted experts - Access our growing network of trusted experts. Members will have access to recommendations for specialists we know and trust, from photographers and videographers to influencers, UGC, web, marketing and creative suppor.
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Member Opportunities
Get first access to selected Wander Scotland opportunities, collaborations and promotional opportunities as they arise. Members can add social media, email and relevant editorial promotion for a small additional fee.
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The Magazine
Members will have first access to advertising and feature opportunities in our upcoming digital and print magazine, with additional paid opportunities available as spaces are released.
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Partnerships
For brands looking for a bigger presence, our Partner packages offer tailored, ongoing partnerships across Wander Scotland. Find out more about becoming a Partner below.
Where you’ll be seen
1.5 million
annual website users
100,000+
itinerary and download audience
4,000+
email subscribers
Long-term Partnerships
We also welcome long-term partnerships with brands that share our passion for Scotland and want to help grow a community of great Scottish businesses, places, and experiences.
By becoming a Wander Scotland partner, you’ll gain a stronger presence across our website, social channels, and email audience, with opportunities to showcase your brand, reach new audiences, and build lasting visibility within the Wander Scotland community.
Partnerships can include:
Comprehensive feature pages, including videos.
Hands-on support from our team.
Dedicated features, reviews and write-ups
Social media features
Sponsorship of a destination, walking route or location guide
Headline sponsorship of key website pages
Inclusion in our destination guides and downloadable PDFs
Exclusive banner advertising across the website
Promotion to our email audience, including sponsorship of our monthly newsletter
Category or destination exclusivity
Site visits alongside brand photography/videography
Every partnership is tailored to the brand but generally starts from £350, so if you think we're a good fit, we’d love to hear from you.
FAQs
Full controlWe send readers straight to your website, helping you build your own audience, encourage direct bookings, and cut out the middleman or booking platforms.
Scotland, by Scotland localsWe cover all areas of Scotland, but we’re Highlands, Islands and West Coast locals. That means wild places and cosy spaces are our speciality.
No commissions or feesOur goal is to help you move away from commission-based platforms. With us, you keep 100% of the booking; no commission or hidden fees.
→ see the full T&Cs